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2024 "On the Move" Mobility Survey: U.S. Results

Gen Z Mobility Survey graphic

Gen Z Is Taking the Wheel Despite Generational Stereotypes
 

  • Gen Z* (47%) and millennials (41%) estimate they are driving even more than five years ago, compared to Gen X (33%) and baby boomers (16%).
  • Most say that owning their own transportation provides the most personal freedom (85%) and a majority expect the personal freedom of using their car to be even more important 10 years from now (66%).

Workers Looking for Solutions to Improve Daily Commute
 

  • 45% of U.S. respondents agree their commute would improve if it cost less money and another 28% say it would improve if it caused less stress.
  • While a wide range of alternative transportation solutions exist to solve these commuting challenges — including car sharing and vanpooling — nearly a quarter of respondents (22%) say they have not heard of some or all of these services.
Commute Mobility Survey graphic
Although there is some initial skepticism around autonomous vehicles, we see that many consumers change their minds about the technology once they get a chance to experience it.

Will Withington, Executive Vice President of Global Operations - Enterprise Mobility

Autonomous Mobility Survey graphic

Man Versus Machine | Humans Are Still in the Driver's Seat
 

  • 41% of Americans report excitement for the new technology, as it could have the potential to “make travel easier for people who can’t or won’t drive” (50% of those excited) and “gives people time to do other things in a car besides driving” (40% of those excited).

“Infrastructure Anxiety” is the Biggest Barrier to EV Adoption
 

  • 4 in 10 Americans would consider driving a fully electric vehicle in the future.
  • The primary motivating factors for driving an EV are fuel cost savings (44%) and a positive environmental impact (34%).
  • Nearly 7 in 10 (68%) believe the U.S. does not currently have the proper infrastructure in place to support widespread EV adoption.
Electric Vehicle Mobility Survey graphic

* This specific data point refers to a subset of Gen Z who were of driving age five years ago (aged 21 to 26 at the time of fielding). Elsewhere in the survey and press release, Gen Z refers to adult individuals aged 18 to 26.


The Mobility Survey was conducted online between Jan. 22-Feb. 5, 2024, among a population of 3,000 total adults across the U.S. (n=1,500) and U.K. (n=1,500). The survey includes Gen Z (15%), Millennial (28%), Gen X (25%), Baby Boomer (26%) and Silent Generation (6%).


TRUE Global Intelligence, the in-house research practice of FleishmanHillard, conducted the study with an opt-in-research panel. At the time of the survey, qualified participants were 18 years or older. The participants were analyzed by generational subgroups.

Enterprise Mobility is a leading provider of mobility services. On this website, “Enterprise Mobility” is used to reference particular corporate entities and/or the Enterprise Mobility brand, and information regarding many entities is conveyed. These references are not intended to convey or supplant existing corporate structure. Click here for additional information.

© 2024 Enterprise Holdings, Inc.

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