Electrification
A Thoughtful Strategy
At Enterprise Mobility, we are exploring strategic solutions to successfully execute electrification across our fleet. As a global mobility leader, we have embraced the broader transition to electrification and are committed to doing so in a thoughtful way.
As an organization, everything we do starts with a simple but significant concept – “listening to our customers.” How we manage our electrification strategy is no different. The best path is one that maintains a long-term perspective and puts the customer at the center of everything we do along the way.
Electric Vehicles
As a mobility leader, we recognize we have a significant and unique role in building consumer awareness of EVs and reinforcing a positive experience while customers drive them, helping to promote long-term market viability. We are well-positioned to build consumer awareness and assist with understanding the technology.
Ultimately, this must be grounded in the needs of the customer; so our focus is on ensuring our customers have an exceptional experience, and providing vehicles that suit their mobility needs. Our vast vehicle rental and mobility lines offer an opportunity for market exposure, and our fleet mix will continue to evolve with and reflect the broader market. Currently, Enterprise Mobility has several thousand EVs in our global fleet with more consistently being added to select markets in the U.S., Canada and Europe.
Building Confidence
Providing EV awareness and knowledge among our team members and customers is key in creating confidence and a great experience throughout our rental and mobility services. For example:
- We’ve steadily transitioned nearly our entire global company car fleet to EVs. This is giving our team members the opportunity to experience and provide feedback on EV technology, while also helping us to better understand the overall customer experience related to charging, range and our own operational needs.
- Listening to our customers through our industry leading, customer feedback process – which is a proprietary measure that helps us to better understand customer needs and pain points, including those related to EVs.
- Focused on pairing the right vehicle with each customer by understanding their unique use case, travel requirements, preferences and concerns.
Infrastructure
We know customer satisfaction in an electric vehicle is most closely tied to charging experience while en route or at a destination. For Enterprise Mobility, only about 20 percent of our daily rental business is short distance, so the majority are covering over 90 miles, requiring an EV rental customer to access charging during their trip. That’s why availability, operability, reliability, convenience, safety and efficiency of charging options are critical for broader adoption of electrified mobility.
Even more important, we’re looking beyond how many plugs are available and working to identify power needs and access – both in our locations and the communities we serve. This includes:
- Modeling power needs for varying levels of EV penetration at our locations.
- Establishing relationships and collaborating with electric utilities.
- Collaborating to share information with utilities about power needs to support proactive investment that is prudent.
Electrification Activations
We’re working with our partners, clients and customers globally to understand their needs and put electrification programs and pilot efforts into place. This is helping to further enhance broader awareness for us and for our customers, and strengthens future opportunities.
Partners, Collaborations & Investments
Electric Vehicle FAQs
Electrification News
