Our customers’ needs are top of mind. When we interviewed 4,000 business travelers across France, Germany, Spain and the U.K.* to understand more about their travel needs, they told us that cars are essential to business trips.
In fact, nearly a third (26%) of their business trips were possible using public transport alone. Yet, on average more than half told us that they would like their companies to help them use connected or multi-modal journeys more often.
So, what does a multi-modal journey look like and what are some of the options for customers to try? James Lancaster, head of European mobility innovation at Enterprise Mobility, tested the idea of connected journeys and travelled from London to Paris for a mobility conference. As part of the experiment, we teamed up with Brompton Bike Hire, who offers folding, compact bikes for travel, and invited Brompton’s U.K. Managing Director Julian Scriven to join James on the journey.
* Enterprise Mobility study of 4,000 business travelers in Germany, France, Spain and the U.K., Opinium 2023
